Well, now that I've experienced a few different companies' dolls I can answer this question. I unashamedly admit that my favorite BJD company is
Fairyland. I own three FL dolls now, and every new product they release just seems to create a frenzy. I love that they've been able to engineer so perfectly tiny dolls with amazing poseability that are also irresistibly cute. I keep trying to resist every new Fairyland tiny, and they keep calling to me anyway.

I'm trying my hardest right now to resist the PukiFees, but they're just so darn cute!